What Amazon Sellers Should Know About California’s Proposition 65
What is California’s Proposition 65? California’s Proposition 65 is officially known as The Safe Drinking Water and Toxic Enforcement Act of 1986. The law is intended to warn California consumers when they may be exposed to chemicals known to the […]
Amazon Accounts Suspended for Price-Gouging During Natural Disasters
Hurricane Dorian was lashing the Bahamas when it happened – some Amazon sellers found their accounts shut down with this vague notice: “We have suspended your selling privileges for violation of Amazon Marketplace Fair Pricing Policy and Seller Code of […]
Get Retractions of Amazon Infringement Complaints the Right Way
Intellectual property violations are feared by every Amazon seller. You get an email from Amazon saying: “We removed some of your listings because we received a report from a rights owner that they may infringe [a trademark, patent, or copyright]” […]
How to Get Amazon’s Help for Brand Protection
What does it take to get help from Amazon? Persistence. Tenacity. Patience. I was on the phone for 1.5 hours recently with an Amazonian in the Brand Protection Unit. (They sometimes reach out to me because I am very active […]
The Road to Oblivion – Review Deletion Services
Should you respond to those solicitations saying they can delete 1-star reviews on Amazon for a fee? Don’t be fooled. Here’s what happened to one of my clients. A few days after a customer posted a horrible 1-star review (with […]
Why good branding practices will give you lasting success and security without being “gated”
I am often asked about brand gating on Amazon. While having a gated ASIN seems like a dream, it is not the key to developing a successful brand. Instead, gating promotes short-term thinking at the expense of real brand promotion. […]