How to Get Amazon’s Help for Brand Protection
What does it take to get help from Amazon? Persistence. Tenacity. Patience. I was on the phone for 1.5 hours recently with an Amazonian in the Brand Protection Unit. (They sometimes reach out to me because I am very active […]
The Road to Oblivion – Review Deletion Services
Should you respond to those solicitations saying they can delete 1-star reviews on Amazon for a fee? Don’t be fooled. Here’s what happened to one of my clients. A few days after a customer posted a horrible 1-star review (with […]
Why good branding practices will give you lasting success and security without being “gated”
I am often asked about brand gating on Amazon. While having a gated ASIN seems like a dream, it is not the key to developing a successful brand. Instead, gating promotes short-term thinking at the expense of real brand promotion. […]
What to do if you get a cease and desist letter
It is frightening to receive a cease and desist letter from lawyers or law firms. They threaten to sue you if you do not turn over confidential information and stop selling your product. How you handle a cease and desist […]
When should you hire a lawyer to write your Amazon Appeal & Plan of Action?
Hiring an Amazon-experienced lawyer to handle your appeals, POA’s, and key communications with Amazon is vital when legal issues are involved, like intellectual property, anti-competitive conduct, or when Amazon itself is not enforcing its own rules. In addition to their […]
How can I make Amazon enforce its own rules?
Amazon isn’t enforcing its rules against other sellers. How can I make Amazon enforce its own rules? I don’t need to tell you that Amazon is…shall we say, inconsistent, in enforcing of its own rules. Although it invites sellers to […]