Amazon Accounts Suspended for Price-Gouging During Natural Disasters
Hurricane Dorian was lashing the Bahamas when it happened – some Amazon sellers found their accounts shut down with this vague notice: “We have suspended your selling privileges for violation of Amazon Marketplace Fair Pricing Policy and Seller Code of […]
Get Retractions of Amazon Infringement Complaints the Right Way
Intellectual property violations are feared by every Amazon seller. You get an email from Amazon saying: “We removed some of your listings because we received a report from a rights owner that they may infringe [a trademark, patent, or copyright]” […]
How to Get Amazon’s Help for Brand Protection
What does it take to get help from Amazon? Persistence. Tenacity. Patience. I was on the phone for 1.5 hours recently with an Amazonian in the Brand Protection Unit. (They sometimes reach out to me because I am very active […]
The Road to Oblivion – Review Deletion Services
Should you respond to those solicitations saying they can delete 1-star reviews on Amazon for a fee? Don’t be fooled. Here’s what happened to one of my clients. A few days after a customer posted a horrible 1-star review (with […]
Why good branding practices will give you lasting success and security without being “gated”
I am often asked about brand gating on Amazon. While having a gated ASIN seems like a dream, it is not the key to developing a successful brand. Instead, gating promotes short-term thinking at the expense of real brand promotion. […]
What to do if you get a cease and desist letter
It is frightening to receive a cease and desist letter from lawyers or law firms. They threaten to sue you if you do not turn over confidential information and stop selling your product. How you handle a cease and desist […]