What is “MAP”? MAP stands for Minimum Advertised Price. Brand owners adopt such policies to ensure that their products are priced uniformly across the internet and retail stores. MAP policies prevent “race to the bottom” price wars that damage the brand image. They also level the playing field for retailers of a particular brand. MAP policies must be written carefully to avoid violating the law. It is equally important to enforce MAP policies evenhandedly and with care.
I am a manufacturer/distributor. Amazon sellers are hurting my brand by offering very low prices. What can I do? If you don’t have one, I can prepare a MAP policy specific to your needs. I also help brand owners enforce MAP policies in ways that are sensitive to their customer relationships and compliant with applicable laws. Contact me to discuss solutions.